Gold Sponsors

Buy your badge at these locations



Fish Bowl

Gumflats Custom Imaging

MilWay Federal Credit Union

Red River Oil

​​Silver Sponsors

Noah's Ark Preschool

Little River Graphics

​​​​Bronze Sponsors


Millwood Lake Guide Service

millwood fishing challenge

February 1st- April 15th, 2021 · Over 100 Fish, Valued at $137,500 in cash!


Little River Chamber of Commerce, Arkansas—Tagging over 100 prize fish—including the $10,000.00 “BIG MILLIE” grand prize—in the first Millwood Fishing Challenge for 2021 will begin February 1, at Millwood Lake.


“The prize fish, all wearing 2021 yellow tags, will be released into Millwood Lake just prior to the challenge,” according to Jana Smith, Director of the Little River Chamber of Commerce, which conducts the challenge in cooperation with the AGFC. 


“The location where Big Millie, which could be any of the three species of fish in the Challenge, will be documented, although the person(s) who releases him will know exactly where the release took place,” Smith said. “Fishing begins at 6 a.m. Feb. 1, and we anticipate a great first year. This is a great family-oriented event to emphasize the great fishing we have on Millwood Lake.”

“One clue per week will be posted on our web page at www.ashdownarkansas.org starting March 22, 2021 on the whereabouts of Big Millie if she has not already been caught.”


“The challenge participation requires a $15.00 badge which can be purchased at our gold sponsor locations along with a valid Arkansas fishing license,” according to Smith. 


“The grand prize fish, Big Millie, will be worth $10,000.00 cash to anyone who can reel her in,” Smith said. We are in great hopes that he is reeled in this first year. 

“There will be 100 more chances to win prize money, Big Millie—a $10,000 prize fish, will swim the full 74 days of the challenge with additional $5,000 and $10,000 fish every Saturday and Sunday. Fish worth $250, $500 and $1,000 will be valid the full 74 days of the challenge with Big Millie. The $5,000 and $10,000 fish not caught on the specified weekend will have a consultation prize of $100.”

The prize fish will be bass, catfish (of any kind) and crappie. ONLY bream will be tagged for the youth angler challenge. 

The Millwood Fishing Challenge will begin at 6 a.m. February 1, 2021, and end on April 15, 2021, at 5 p.m. Central Time. The challenge provides anglers the opportunity to catch yellow-tagged fish that can be redeemed for cash prizes. 


Eligibility: The contest is open to anyone with a valid Arkansas fishing license and a valid badge that can be purchased from the following locations.

  • Bogey's

  • Fish Bowl

  • Gumflats Custom Imaging

  • MilWay Federal Credit Union

  • Red River Oil


Director of the Little River Chamber of Commerce, Jana Smith, along with the Arkansas Game and Fish Commission and their immediate family members and/or those living in the same household of each are ineligible to win cash prizes.

How It Works: Over 100 yellow-tagged fish (total) will be released in Millwood Lake. The yellow tags will have a phone number and a prize number on them. If a fish is caught the angler must call the number and present the fish with the yellow tag attached, along with the badge number. All offical rules must be complied with.


The fish will be tagged by the Arkansas Game and Fish Commission and released into Millwood Lake. No one will know the exact location of the release points except this individual(s). 


No cash prize(s) will be awarded to any participant presenting a tagged fish that has been caught other than during the fishing period. Tags must be presented during the fishing period to be redeemed. All tagged fish must be caught in accordance with all state and local laws, codes, rules and regulations. Rules and regulations can be found at: http://www.agfc.com/fishing/pages/fishingregulations.aspx. No cash prizes will be awarded to any participant who does not comply with state and local laws, codes, rules and regulations. 


Publicity Release: Each angler who catches a prize fish grants Little River Chamber of Commerce the rights to use their name, likeness, biographical information, and photographs, without compensation, in any and all media without limitation for advertising and promotional purposes. 

The youth anglers weekend is scheduled for April 17th & 18th. Registration badges are not required for this weekend. Bream will be tagged for cash and prizes! The grand prize, "Little Millie", is valued at $100. Youth anglers, 15 and under, are eligible to participate. Over 100 yellow tagged bream will be released at Millwood State Park in a specific area that will be annouced at a later date. Youth anglers may fish starting at 6 a.m. April 17, 2021 until 5 p.m. April 18, 2021. Hot dogs, chips and drinks will be provided for youth anglers at 5 p.m. on April 18, 2021 along with prizes to give away at Millwood State Park. 



Challenge Rules:

  • All tagged fish must be checked-in alive and with yellow tag in place—DO NOT REMOVE TAG.

  • You must have in possession a current badge at the time of the catch. Badges can be purchased at any gold sponsor.

  • Awards and prizes are NOT transferable. 

  • No commercial fishing equipment allowed (NO NETS).

  • You must obey all State Fish and Game Laws.

  • No Guides Allowed. 

  • You must be willing to take a polygraph test if requested by the Chamber Director.

  • All decisions of the Chamber Director are final. 

Any questions please feel free to call the Chamber Director at 870-898-2758.

 city of ashdown


251 N 2nd Street

P.O. Box 135

Ashdown, AR 71822

Main Line: (870) 898-2622

Fax: (870) 898-4322

Hours of Operation:

Monday—Friday: 7:00AM-3:30PM



180 E Whitaker

Ashdown, AR 71822

Main Line: (870) 898-2758

Fax: (870) 898-4642

Director: Jana Smith

Email: director@littlerivercoc.org

SUBSCRIBE to our newsletter

contact the city of ashdown: (870) 898-2622

© 2019 by City of Ashdown.

Website created by Little River Graphics.

  • Black Facebook Icon